Skepticism is the rougher road, requiring more thinking and more independent sources of information. They'll tell you the smooth road is gated to keep the bad people out. That is the gate to the sheepfold.
The link is to a short summary of a longer and more technical article published in Nature Neuroscience by researchers from Cornell and NYU...worth reading but here is the punchline:
According to Phelps, these findings suggest that "second-hand accounts of moral character can override the impact of first-hand experience of trustworthiness as expressed in both behavioral choices and the underlying neural mechanisms"